About Us

What is ATAS?

The Association of Touring & Adventure Suppliers was formed in 2017, and brings together the leading suppliers in the sector with a united goal of improving awareness and sales through the UK travel trade.

Touring and adventure holidays continue to grow in popularity, with both established and new suppliers developing new products, destinations and routes to market, and ATAS aims to assist that growth by helping more travel agents and agencies make the sector a central part of their offering.

While ATAS recognises and celebrates the differences among its supplier members and the incredible holidays they offer, it also acts as a single voice for this burgeoning and inspirational part of the industry. ATAS has a multimedia presence, including print and online, via social media, and through a series of trade-facing events and conferences.

Who can join?

Supplier membership of ATAS is open to operators with a UK sales presence which specialise in either touring or group adventure holidays. Strict criteria are in place, with applications put before the existing membership for approval.

Associate membership is open to relevant suppliers to the sector, including destinations, airlines, service and ancillary providers.

Lite Membership is a new level of membership for 2021, for smaller, niche touring & adventure tour operators. This membership options gives access to events, business workshops, training and more.

Agent membership is open on an individual basis to members of the UK travel trade who wish to develop their knowledge of the sector and engage with ATAS members to increase sales. Agent membership of ATAS is currently offered free of charge for April 2021 - March 2022.

The benefits of joining

Presentation opportunities at ATAS events including Annual Conference

Access to strategic intelligence on sector performance

Profiles, training assets and product information on touringandadventure.com

Opportunity to engage with ATAS agent members in person and online

Input on ATAS strategy and activity

Attendance and collateral at Annual Conference

Opportunity to engage with ATAS supplier and agent members

Profiles and product information on touringandadventure.com

Option to upweight membership via events sponsorship

Priority access/fees for ATAS events including Annual Conference

Exclusive access to centralised ATAS member Brochure Rack

Exclusive access to centralised ATAS member product search portal

Exclusive access to centralised ATAS training and accreditation (Coming Soon)

Use of ATAS logo on marketing collateral/websites

Priority or exclusive access for ATAS member fam trips/competitions

Listing on consumer-facing agent member database (Coming Soon)

Join ATAS today

If you are an agent and would like to become a member of ATAS, click on the link below.

ATAS Agent Membership costs £40 per individual agent per year ( introductory offer of £30 for registrations before June 7 ). Discounts are also available for multiple registrations within an agency.

If you are an operator or supplier interested in membership or associate membership, or an agency representative interested in multiple memberships, please get in touch using the contact form

Sign up