Not in the Guidebooks releases new premium Lapland departures

Not in the Guidebooks has released a final wave of premium festive departures across its Wilderness Hotels and partner resorts in Lapland.

 

The experiences specialist said December demand for Lapland is still running at “record levels”.

 

The products on offer are aimed at families and couples and span ultra-luxury villas, wilderness cabins, and immersive family adventures.

 

Not in the Guidebooks said this new capacity coincides with the brand’s growing trade investment ahead of 2026, including more fam trips, enhanced agent tools and a Sri Lanka fam trip in partnership with the Association of Touring & Adventure Suppliers (Atas) in April.

 

The specialist also has a “strong” incentive designed to help agents convert late festive enquiries.

 

All Lapland bookings made before December 31 will automatically be entered into a prize draw to win a Lapland holiday for two.

 

Debbie Sowden, sales director, said: “The appetite for premium, authentic Lapland holidays has never been stronger. Travellers want meaningful moments not mass-market experiences  and that’s exactly what our Wilderness and immersive collections deliver.

 

“Releasing new December capacity gives agents the opportunity to meet last-minute demand with high-quality, high-converting products.”