A month of Virgin Sustainability

It’s time for a little bit more ’futureproof Friday’ with our friends at Virgin Atlantic. Over the next few weeks we’re sharing some of the initiatives, updates and environmentally friends projects in the pipeline.

Virgin Atlantic - ’Our Line in the Sand’

In 1984 Virgin Atlantic was set up to challenge the status quo, wanting to change the aviation industry and create an airline that put customers first. It’s that desire for change that got Virgin to where they are today. And it’s what continues to push them to do things better.

Their sustainability statement says: “The climate crisis is the single greatest challenge of our lifetime. So, this is our line in the sand. A commitment to double down on efforts made.” The statement continues, saying that “the way that we travel must evolve faster than ever before to ensure the next generation also get to experience the very best the world has to offer.” But how? Virgin has a lot of plans for the future, but the tone of urgency in their statement shows a more permanent change in attitude. More next week!