Set-Jetting

The trend of set-jetting that we covered at the most recent ATAS Conference continues. If you are unfamiliar with set-jetting it is travel associated with films and TV shows such as White Lotus, Emily in Paris or Race Across the World. The rise in bookings when a popular show or film is airing is undeniable and with the amount of TV & films currently watched at an all time high this is set to continue.

Travel Weekly recently wrote about January TV shows that could help boost sales travelweekly.co.uk/destinations/travel-tv-rick-stein-australia-ainsley-harriott-bahamas and we felt one of these was particularly strong for the touring & adventure sector.

 

 

Rick Stein

Rick Stein the popular TV chef is hosting another series of Rick Stein’s Australia which shows a road trip around New South Wales.

The connection between food and travel is even stronger than that of set-jetting so this is bound to make people want to travel to this amazing destination. Throughout the show Rick visits the Central Coast & Hawkesbury River, heads into The Outback and spends time in the bustling city of Sydney.

The programme airs on BBC Two in the UK on Tuesdays at 7pm from 6 January 2026 and is also streaming on BBC iPlayer.