Victoria Edwards

I’ve worked in the travel industry for over 20 years, starting my career in a retail branch before moving into roles on the road supporting agents across the UK. That mix of experience has given me a real understanding of the trade and what it takes to turn enquiries into bookings.

I’ve worked for brands including Jet2holidays, If Only and Scenic and I’ve always loved the relationship side of the industry – getting to know agents, understanding their business and helping them feel confident in what they’re selling.

Now, as Business Development Manager at Not In The Guidebooks, I work closely with agents to bring immersive, experience-led travel to life. I’m passionate about helping agents offer something a little different to their clients – trips that go beyond the usual and create real connections with a destination.

I’m really looking forward to being part of ATAS, sharing ideas, learning from others in the industry and connecting with like-minded people.