Atas unveils ‘Don’t just see’ peaks selling campaign

The Association of Touring and Adventure Suppliers has launched a sales campaign to support travel agents during the peaks booking period.

Using the slogan “Don’t just see”, the initiative will provide agents with content and information help them sell more touring and adventure holidays.

Claire Brighton, Atas account director, said: “The aim of this campaign is to show agents different ways that they can showcase a wide range of exciting touring and adventure options and experiences to their clients.”

She said the motto “Don’t just see” can be used in many formats – such as “Don’t just see…Experience” and “Don’t just see…Do”, which will focus on activity-led trips such as walking and cycling.

Other examples include “Don’t just see…Taste”, which features foodie trips, farm-to-table experiences and wine tasting.

Similarly, “Don’t just see…Learn” will focus on ways that holidaymakers can learn a new skill or find out about different cultures and history. Other themes will be added to the range in the coming weeks.

Brighton continued: “We want to encourage agents to show clients how they can truly immerse themselves in the destinations by taking a touring or adventure holiday.”

She said Atas is providing agents with social media images along with banners that can be used on websites and emails, highlighting the many reasons to book touring and adventure holidays.

“We will also be producing webcasts to explain more about the sector and how agents can promote these holidays to their market,” she added.

“Furthermore, there will be a hub detailing what our tour operator partners are doing for their peaks campaigns – plus their incentives and videos for agents.

 “There will also be agent competitions with fab prizes up for grabs.

“We’re hearing great feedback from our members about strong demand for touring and adventure holidays this month, so this campaign will give agents all the tools and inspiration they need to drum up enquiries – and then convert those enquiries into lucrative bookings.”