Comment: Let’s work together to say ‘yes’ to travel in 2022

Janet Parton, Cosmos sales and marketing director, says clients are hungry for inspiration

As we come to the end of 2021, it’s a time to reflect on the past year (or not, perhaps?!).

For everyone that works in the travel industry it certainly had its highs and lows, but what was clear was how the industry pulled together – to help support each other in such turbulent times and uncertainty.

I take my hat off to every travel agent in the country who has had to keep up with ever-changing policies – thank you!

I’m confident in saying that everyone who works in travel is looking for a resumption of the industry that we love in 2022 – and to see government restrictions lifted, expensive testing and knee jerk reactions gone and consumer confidence return.

This will take time. Unfortunately, Covid is here to stay, but we are cautiously optimistic about the future. We can’t just sit back and wait.

As a supplier within Atas, I know that the touring and adventure sector suppliers are ready for 2022 and ready to support travel agents to get the New Year off with a bang.

At Cosmos and Globus, we are entering into peaks with the objective to provide amazing booking offers for your customers, fantastic incentives for you and our unwavering commitment and assurance that your customers (and you!) will be looked after when booking with us, eliminating any worry when selling touring holidays.

While the world has changed, customers’ wants and needs haven’t altered too much.

We know that travellers still want to explore and immerse themselves in cultures and experiences that they maybe once took for granted.

They want to do more, see more, experience more and there’s no better way to do that then on an escorted tour.

Travellers are hungry for inspiration and with holidays on sale for 2022 and 2023, people can plan long term.

Through various consumer research, we know that the US, Canada, and Italy are high on the “to do” list for customers to visit in 2022.

The Cosmos and Globus peaks campaigns give customers the opportunity to see these places without the hassle – along with the unmatched local knowledge of our expert tour directors and local guides to first-class, hand-selected accommodation.

We’re offering £150 per couple discount on any North America holiday and for tours to Italy, Ireland and Jersey we’ll provide free flights.

And for you, every travel agent booking made will go into a draw to win £1,000 cash.

There are four chances to win throughout January and February – we would love to be knocking on your door with a cheque for £1,000!

As we close 2021, it’s time to look forward, to be optimistic and hope that we see stability in the sector that we love.

So, let’s work together to get our mutual customers to say “yes” to travelling in 2022.

Wishing you all a very happy, healthy and enjoyable festive period!