Touring specialist Cosmos is to bring back its Grand Giveaway trade incentive for the New Year – and will include Avalon Waterways river cruises and tours from its premium brand Globus in the initiative.
The operator gave away several thousand pounds to agents in 2021, culminating in a final £1,000 being given away at the Association of Touring and Adventure Suppliers conference in Birmingham in October.
Sales and marketing director Janet Parton (pictured) said: “The Grand Giveaway is back by popular demand. We had so much positive feedback from travel agents about the grand giveaway, that we’ve bought it back for peaks.
“Travel agents will have the chance to win one of four £1,000 cash prizes. Draws will take place fortnightly, and all bookings for Cosmos, Globus and Avalon for the previous two weeks will be entered into the draw.
“The draws will take place with Travel Weekly editor Lucy Huxley on a Monday and the lucky travel agent will have the cash in the bank the following week.”
Asked why she had decided to bring the initiative back, Parton explained: “We wanted to show our support to travel agents during what we hope will be a peak booking period.
"We were told by travel agents that cash is still really important to them, so that’s what we’re giving. The last Grand Giveaway winners spent the cash on Christmas presents, a holiday, treats for themselves and one winner even installed a new bathroom.”
The first draw will take place on January 17 with the winner announced on travelweekly.co.uk.
Watch as the previous winners were revealed!