CostSaver to promote agent benefits in trade video

Budget tour operator CostSaver is sending out a new video to the trade to promote the benefits of using its brand.

The new video, The C3 Factor, highlights three key areas: its appeal to a wide range of customers, the fact it only takes 20 minutes for agents to book and plan a tour; and its best price guarantee on its ‘Ready to Go’ rates to help close a sale.

The operator, sister to operator Trafalgar, rolled out its full programme to the UK trade last year and has reported sales to be 30% up on projected targets thanks to trade support.

It offers value tours across Europe, North Africa, the US, Canada and South America.

Ruth Hilton, sales and business development director of CostSaver and Trafalgar, said: “We knew that agents wanted a holiday offering that was simple, effective and drove sales at pace, and it’s rewarding to see CostSaver really resonating.

“We are delighted at how well our valued partners have received the CostSaver brand of value guided holidays and we are confident that we can work together to create even greater sales success for the trade in 2018.”