Cox & Kings’ new escorted touring brochure solely for the trade

Cox & Kings has introduced a new worldwide escorted touring brochure produced solely for the trade.

It features all the operator’s escorted group tours – including 11 new for 2018 – and will give agents an easy reference to the Cox & Kings collection.

The call to action throughout the brochure is to ‘contact your travel agent’.

Cox & Kings celebrates its 260th anniversary next year and trade sales in escorted touring this year are so far 20% up on last.

Greg Thurston, national account manager at Cox & Kings, said: “As we continue to expand and strengthen our relationships across the trade, I hope this new brochure will help agents to identify Cox & Kings as one of their preferred escorted touring partners.

“We strongly believe that the key unique selling points of our small group tours, high-quality accommodation and signature experiences, alongside our 260 years of experience, makes Cox & Kings stand out as one of the best premium escorted tour operators in the UK. This new brochure helps highlight these USPs and provide agents with a user-friendly and agent-friendly alternative to our regional brochures.”

The eight-day Classic Russia is the most popular existing tour, starting from £1,385 per person including flights from London.