Explore revamps customer loyalty scheme

Explore has revamped its customer loyalty scheme to encourage repeat bookings via travel agents.

The improved scheme includes increased discounts, ‘refer a friend’ bonuses and early access to new trips and offers, as well as discounts linked to how many trips clients have taken.

Discounts range from 5% off all trips after a client’s second trip to up to 10% off after nine trips.

Head of global sales Ben Ittensohn is hopeful the scheme will encourage clients to return to their travel agent to book further holidays with the adventure tour operator.

He said: “We’ve been working hard on developing a loyalty programme we’re really proud of – one we think is the best out there.

“We’re super excited to give customers even more reason to keep travelling, and to keep returning to their trusted travel agents.

“What’s more, our agent partners know that in getting one Explore booking, they’re more likely to convert further trips with our improved loyalty scheme, and hopefully gain a customer for life.”

To find out more about the loyalty scheme agents are encouraged to book appointments with Explore’s agency sales team.

The operator, which marks 40 years of trading this year, has recently launched new policies including a Covid-19 refund promise; 10-day trip flexibility, Wildlife Protection Policy; and a Climate Care Action Plan as part of its Sustainability Strategy. It new brochures for 2022-2023 are being released to the trade over the next week.