G Adventures calls on agents to embrace ‘biggest ever’ brand campaign

G Adventures has launched a brand campaign with the slogan Bring on the World, describing the initiative as “part rally cry, part love-letter to real travel”.

Ant Stone, director of marketing for Europe, said Bring on the World will be G Adventures’ biggest ever brand campaign, in terms of its budget and the fact that it is on nationwide TV rather than regional outlets as before.

An agent tool kit has been created that features hundreds of marketing assets, including social posts, window decals, and consumer flyers.

More assets will be added throughout the year as the campaign develops.

Agents are also urged to use the campaign video to market G Adventures’ trips to their customers.

The Bring on the World campaign will run on TV and radio channels across the UK throughout June and July, with adverts starring the new video airing on Sky, All4, MTV, Dave and E4.

Stone said: “We’re thrilled to introduce our Bring on the World rally cry to the UK market, which inspires travellers to embrace all aspects of small-group travel, from those messy food moments to the beautiful connections made with local communities and fellow travellers they build friendships with along the way.

“Travel is a privilege and we want to encourage travellers to consciously celebrate all those small moments that happen on a trip.”

Kyle Jordan, director of brand and creative for G Adventures, said: “We developed a manifesto for this creative concept that captures the mindset of real travellers.

“It’s a rally cry for people who love to travel like we do. Those who desire real experiences, connection, and meaning. It’s about everything G Adventures has always stood for.”