Incredible Journeys creates myth-busting touring holidays campaign

A six-week trade campaign designed to bust myths about touring holidays has been instigated by Incredible Journeys.

The specialist adventure and touring brand of dnata Travel Group B2B has accompanied the Tourism Uncovered initiative with a 48-page guide for agents.

The promotion is being supported through e-shots, social content, posters and printed direct mail to 250 top touring agent partners. 

“Agents can expect to see familiar myths broken down, reassuring anyone who wants to enjoy the wonders of touring that it is not as daunting as they may have heard,” the company said.

Agents can also be in with a chance to win a place on a G Adventures and Incredible Journeys fam trip in September to Vietnam.

Agents who make any Incredible Journeys booking by August 15 will be eligible to win a place. Agents who make a package booking with Incredible Journeys and G Adventures will earn a double entry. 

Head of product – west Mark Henderson said: “We believe touring can be for anyone, and outdated misconceptions should not hold people back from exploring the beauty that the world has to offer, or hold agents back from offering these experiences to their customers. 

“Agents can be assured that the experienced and knowledgeable Incredible Journeys team will build the perfect tour, curated to the needs of their clients and with the utmost attention to detail.”