Newmarket aims to inspire with new online blog

Newmarket Holidays has unveiled a new online blog on its website, called Beyond, which aims to inspire travel and offer insights into its tours.

The escorted tour specialist features stories from its staff around the world, destination guides and tips. It also hopes to include stories from travel agent partners.

Richard Forde, head of trade sales, said: “We believe the fresh, storytelling-based approach supports our content-led strategy to help customers reconnect with the world after two years of travel restrictions.

“Beyond is a curated collection of our original content, featuring inspirational, destination-led content and personalised travel stories from customers, staff and tour managers.

“Agents can also use these blogs to help inspire and aid conversion with their customers, and of course, we’d love to include stories from our agent partners too.”

He added: “The new blog is also integrated with the wider Newmarket Holidays site, so we can provide content throughout the booking journey.

“With almost 40 years of knowledge and expertise, we have so much to share, and we hope Beyond will help transport customers beyond their wish lists.

“There are so many heart-warming stories our community has built up over the years and this blog provides and inspiring, immersive place for those tales to be told.”

Currently on the blog, there are staff stories from tours such as an itinerary from the Niagara Falls to the Rockies, and guides to the British seaside, football cities and national parks.