Newmarket Holidays is freezing prices at this year’s level and offering low deposits of £50 for 2018 Lapland Santa Experience day trips booked by March 31.
The operator is urging agents to encourage early bookings to avoid disappointment.
Head of trade sales Richard Forde said: “With only 10 flights from regional airports, once it’s gone, it’s gone.”
Day trips include a ‘Search for Santa’ experience; private family meeting with Santa; a gift for every child; a snowmobile adventure; a reindeer sleigh ride; a husky-dogs experience; a two-course Lappish lunch; thermal clothing; return chartered flights to Pajala; and transfers to Santa’s village.
Agents completing the online training modules will receive a 15% discount on all personal bookings, except cruises.