Newmarket unveils positive ‘post-Covid’ marketing campaign
Escorted tour operator Newmarket Holidays has launched a marketing campaign to mark the unveiling of its 2023-24 programme.
Using the tagline “Dream it. See it. Share it”, the initiative sees Newmarket Holidays move away from references to Covid-19 to a “more positive narrative…reflecting the return of travel and encouraging results in the first half of the year”.
Running to the end of July, the marketing is supported by 15% discounts on 15 popular tours, including Scottish Highland Railways; America’s Golden West; and Cape Town, the Garden Route & Big Five Safari.
A 10% discount is available on most of the rest of the touring portfolio for 2022-24.
Richard Forde, head of trade sales, said: “We feel the time is right to move away from focusing on the pandemic and instead look towards the future.
“The majority of customers have either booked their first post-pandemic holiday or been on it already, so it’s more about inspiring the customers to get back into planning and booking ahead, turning wish-list plans into holidays.”
Newmarket has resumed operating its full range, and more than 180 tours and cruises have departed in recent months.
Forde added: “More than 4,000 customers have been on holiday with us so far this year and they have returned home fully refreshed and invigorated.
“They’ve got new stories to share with their friends and family, which hasn’t happened in some time.
“We have many new itineraries featured in our European and worldwide programmes, and this offer is perfectly timed with our 2023 short-haul product being released as well as additional tours for 2024.
“Finally it feels like we’re entering a new chapter of travel – one centred around enjoyment and exploration.”
More: Newmarket reports busiest operating month since pre-pandemic
