Rainbow Tours expands worldwide with wildlife holiday focus
India, Borneo, Sri Lanka and Canada have been introduced by specialist Rainbow Tours as it concentrates on wildlife holidays.
The expansion sees the ITC Travel Group brand begin operating beyond its core destinations of Africa and Latin America for the first time.
The move comes as the company, which marks its 20th anniversary this year, is re-positioned as a specialist for wildlife and nature holidays.
ITC Travel Group chief executive, Jennifer Atkinson, said: “The majority of Rainbow Tours’ business has always centred around wildlife holidays.
“Whether it’s birding itineraries in Costa Rica or Peru, gorilla trekking and big five safaris in East or Southern Africa, or bespoke trips to experience Madagascar’s unique natural assets, our team is highly knowledgeable and incredibly passionate about crafting trips on the trail of iconic and lesser-known species.
“Our expertise stretches beyond Africa and Latin America, so it’s a natural progression for Rainbow Tours to introduce new destinations where clients can encounter amazing wildlife such as polar bears, orang-utans, tigers, whales and more.”
Issuing a new 112-page Safari and Wildlife brochure, Rainbow Tours head of product Matt Rushbrooke said: “Wildlife enthusiasts don’t necessarily pick their country first when it comes to planning a trip.
“Some might begin with a more general aim – a key species or an experience they want incorporate, for instance – so those are the elements we’ve put at the heart of the new guide.”
