Escorted coach tour operator Shearings has launched The Signature Collection – a portfolio of more than 30 ‘premium’ holidays primarily featuring four-star hotels.
Bookings are now open for holidays departing from March 2022, and 23 of the tours are new.
The Signature Collection will have a dedicated landing page on the Shearings’ website and its own section in relevant brochures.
Liam Race, Leger Shearings Group chief executive, said: “It’s a great step in solidifying our position as the leading provider of coach holidays in the UK.
“We already have a Leger Holidays ‘Luxuria Signature Collection’ and using the same name for Shearings creates synergy and unity between the brands.
“The Signature Collection’ will differentiate our product range by offering a premium version of the classic coach holiday.
“This will help us to widen our target audience by attracting customers that are looking for an upmarket hotel, but still want all the highlights and value-for-money that comes with a coach holiday.
“Our overall aims for the Signature Collections, for both brands, are to grow our market share, expand our customer base and set ourselves aside from the competition.”
All Shearings’ Signature Collection holidays include coach transportation from a local joining point or by Home Connect service, half-board hotel accommodation and excursions.
They start from £329pp for a five-day New Forest and Bournemouth at Warner Lakeside holiday staying on Hayling Island.
Pictured: Leigh Park Hotel, Wiltshire.