TProfile partners with G Adventures to boost content for agents

Travel technology specialist TProfile has partnered with G Adventures to expand the range of tours and experiences content for travel agents.

TProfile, which provides customer experience applications and CRM technology, will offer G Adventures’ global tours portfolio to the tech firm’s network of travel agents.

The operator offers more than 750 tours around the globe, ranging from Antarctica expeditions to hiking adventures in Peru.

TProfile will provide agents with access to rich content, including “high quality” quotes, images and videos from G Adventures.

The aim is to inspire prospective customers with detailed relevant information throughout their booking journey.

Brian Young, EMEA managing director at G Adventures, said: “We are continuing to expand and explore new ways to deliver our life-changing experiences to travellers.

“TProfile’s advanced customer experience applications will provide new opportunities for us through strengthened relationships with their agents, combined with rich content delivery and simple transactions.”

TProfile has further developed its business in tours and experiences since joining the Association of Touring and Adventure Suppliers (Atas) as an associate member last summer.

Bhav Taylor, head of sales at TProfile, said: “We help agents create high-quality quotes which can boost conversion rates while using content such as destination images and video footage.

“We are delighted to make the G Adventures portfolio available to our network of travel agents looking to explore ancillary revenue opportunities.”