Wendy Wu appoints Mark Bloxham as new UK managing director

Wendy Wu Tours has appointed former James Villa Holidays boss Mark Bloxham as its new UK managing director.

Bloxham will oversee the Asia specialist’s digital transformation reporting in to global chief executive Joe Karbo and company founder and chairwoman Wendy Wu.

In February former UK managing director Laurence Hicks announced he would be leaving the business at it embarks on a new chapter as an ecommerce business.

Bloxham is due to start in the role on August 21.

Karbo said: “Wendy Wu Tours is delighted to have appointed someone with Mark’s record of success.

“The company is experiencing a strong trajectory of growth, and Mark’s experience in growing revenue’s in the digital space will ensure we are well poised to achieve our objectives.”

Bloxham has over 17 years of extensive experiences in digital marketing and online transformation, most recently consulting as UK marketing officer with venture capital backed  startup Gett.

Previously he was managing director for James Villa Holidays where he had overall responsibility for moving the traditional upmarket villa holiday business into the digital arena.

Prior to this, Bloxham served as marketing director for the DMGT brand Teletext where he spearheaded the company’s conversion to become a digitally driven profitable business

He has also had successful roles at Kaplan UK, Adecco and Thomas Cook.
Bloxham said: “I’m excited to be joining Wendy Wu Tours at a time of digital transformation.

“It’s a privilege to be given the opportunity to lead this dynamic business, and work with one of the industry’s most influential and driven entrepreneurs.”

Wu added: “Mark’s track record of success is impressive, and he has proven himself an innovator in digital leadership.

“I am confident that Mark will be an excellent addition to my team, and he will lead us to fast track our transformation and growth.”