Wendy Wu Tours adds Tour & Beach Collection as multi-centre demand ‘surges’

Wendy Wu Tours has launched its first dedicated Tour & Beach Collection to capitalise on the “surging” demand for multi-centre touring holidays.

The escorted tour operator reported a 25% year-on-year increase in customers adding short-stay extensions and noted how one in three travellers are now extending their trips.

It said its move into the fast-growing ‘tour plus beach’ gives agents a “ready-made way” to take advantage of growing demand for holidays that combine “immersive touring with time to relax”.

The programme features 13 itineraries, including three new escorted group tours and a range of flexible combination options pairing Wendy Wu’s best-selling tours with beach stays.

“Crucially, the collection removes complexity from what has traditionally been a fragmented sale, offering one itinerary, one price and one seamless booking,” said the operator.

The range features three new ‘flagship’ itineraries: Treasures of Thailand & Phuket Beach, from £3,990 for 13 days; Classic Sri Lanka & Maldives Beach from £4,990 for 14 days; and India Explored & Goa Beach from £3,190 for 14 days.

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Alongside the flagship tours, the collection introduces flexible combinations across key destinations including Bali, Hua Hin, Dubai, and Okinawa, allowing agents to match Wendy Wu’s most popular itineraries with proven beach extensions based on customer demand and flight connectivity.

Japan Uncovered & Okinawa Beach costs from £10,090 for 21 days, while Gems of China & Hua Hin Beach is priced from £5,790, also for 21 days.

Gary King, head of trade sales at Wendy Wu Tours, said: “We’re seeing a clear shift in how customers are booking – more people want to combine high-impact touring with time to unwind, and they want it packaged in a simple, seamless way.

“This collection gives agents exactly that. Instead of building itineraries piece by piece, they now have one product, one price and one straightforward booking journey.

“It makes the sale quicker; increases booking value and meets a demand we’re already seeing across multiple destinations.

“We’re also seeing strong interest from honeymooners and couples looking for a mix of culture and relaxation, while solo travellers benefit from being able to enjoy the beach stay alongside their group on the flagship tours – making the experience more sociable and inclusive.”

To mark the launch, Wendy Wu Tours is offering £400 per person savings across all Tour & Beach holidays, valid for bookings made between May 5-June 1.