Wendy Wu Tours and Incredible Journeys seal partnership

Asia specialist Wendy Wu Tours and Incredible Journeys – the touring specialist brand of dnata Travel Group UK B2B – have sealed a distribution partnership.

The deal means the partners can offer a wider range of touring and holiday options to a greater number of agents.

Gary King, head of trade sales at Wendy Wu Tours, said: “We are pleased to announce this partnership with Incredible Journeys, which comes at a time when travel retailing is evolving rapidly.

“As part of the dnata Travel Group UK B2B, Incredible Journeys has an extensive supplier network and infrastructure.

“Hence by working together, the reach, scale,and breadth of our retailing capabilities in the touring sector will help both Incredible Journeys and Wendy Wu Tours better serve their customers with the best touring experiences on the planet.

“The synergy and fit between us could not be greater.”

Simon Applebaum, managing director of dnata Travel Group B2B – which also includes Gold Medal, Pure Luxury and Cruise Plus – added: “We’re very pleased to announce our latest partnership with Wendy Wu Tours, who offer some of the most exciting tours throughout Asia.

“Incredible Journeys can package beach extensions and city breaks with Wendy Wu Tours’ collection of iconic trips across many exciting regions.

“Our Incredible Journeys sales team are looking forward to guiding agents and curating trips that are a great fit for their customers.”

The operators have started joint training sessions to ensure the sales teams can support agents.

The partnership follows a “a very successful” six months of trading for Wendy Wu Tours, which has exceeded 2019 forward booking levels.

Pictured: Wendy Wu Tours and Incredible Journeys’ joint training at Gold Medal head office in Lancaster House, Leyland, Lancashire.