The first touring and adventure showcase organised by Incredible Journeys attracted more than 35 agents and 15 partners.
The two-day event was held at the Leyland head office of the B2B touring and adventure brand of dnata Travel Group UK.
The first day included a presentation to supplier partners before agents arrived and began speed-dating styled training sessions.
Partners attending were G Adventures, Intrepid, APT, AAT Kings, Journey Beyond, Destination Asia, TTC, Cosmos, Globus, FollowMe2Africa, Just You, Wendy Wu Tours, Distinct Destinations, AE Expeditions and Aqua Expeditions.
At the end of the first day, the Incredible Journeys team celebrated with their agents and suppliers at their evening event, which provided the perfect setting to network with each other, reflect on what they had learned throughout the day and come together to enjoy great food, drinks, music, and the addition of a branded ball pit.
Agents were entered into a prize draw to win prizes, including a fam trip to Albania with Just You, and a place on 2026 Thailand trip from Incredible Journeys and G Adventures.
Agents were introduced to Association of Touring & Adventure Suppliers (Atas) director Claire Brighton as she hosted an expert panel.
Panellists were Incredible Journeys managing director and Atas board member, Simon Applebaum; G Adventures national sales manager Stu Darnley; Intrepid senior partnerships manager Kaigan Lewis; and AE Expeditions senior business development manager Katie Harbel.
Applebaum said: “This event was a great opportunity to connect with so many agents who were all keen to learn more about this ever-growing sector, and to of course welcome our valued supplier partners back to our HQ.
“The purpose of these two days was to encourage more agents to confidently sell touring holidays and to connect them with the people who can help them through every query and booking.”
He added: “We are grateful to our suppliers for supporting us at this event and for giving their time and expertise to our agents. And to our agents, who all made the most of their time with us, asking questions and being engaged throughout.
“This was our first touring and adventure showcase, but I expect it won’t be our last.”